8 Must haves on a product display page

8 Must haves on a product display page

How good is the content on your product display page? I think it’s safe to say that the majority of online shops sell products. Yes there are a few online retailers that sell services. Regardless, each product and service or whatever you are selling online needs...
Kookie Cutter Digital Agency

Kookie Cutter Digital Agency

Kookie Cutter Digital is a digital agency I started 3 years ago. My freelancing work grew to a point where I needed to hire help to assist, so it with natural progression a digital agency was born.  Having the humblest of beginnings with me doing all the technical,...
Email Builds (eDM)

Email Builds (eDM)

Definition eDM – Electronic Direct Mail. Used to send emails to a customer email list of updates to the site or marketing promotions. One of the best things you can do on your website is to grow an email list. Why? Because it’s a great way to connect with your...
Analytics & Reporting

Analytics & Reporting

As an Ecommerce manager an important part of my role is reporting to senior management. Historically reporting to management was done by request. However, using Google Analytics I created dashboards for Horseland and Horse Shed Direct that went out to a mailing list...
Running reports from Responsys

Running reports from Responsys

Running reports from Oracle Responsys If you are reading this you probably know what Oracle Responsys is. If you are researching this email platform you also know how important reporting after a campaign is. Here’s how you export information from Responsys after...