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Kookie Cutter Digital is a digital agency I started 3 years ago. My freelancing work grew to a point where I needed to hire help to assist, so it with natural progression a digital agency was born.  Having the humblest of beginnings with me doing all the technical, digital marketing and design work we have now grown to having one developer, one designer and a digital producer. We are still a very small agency but we do limit the work we take on as we concentrate on quality rather than churning through volumes of work. Our Motto To help all businesses to have a presence online no matter how big or small. At Kookie Cutter Digital we predominantly focus on

Definition eDM - Electronic Direct Mail. Used to send emails to a customer email list of updates to the site or marketing promotions. One of the best things you can do on your website is to grow an email list. Why? Because it’s a great way to connect with your audience and market your site, products and services. The bigger your email list the more chances you have to sell your products; it's a numbers game. But there's also a little thing called affiliate marketing. How eDMs can help your business Affiliate marketing is when a supplier of a product approaches you to sell their product on your site. When you make a sale of this product on your site

As an Ecommerce manager an important part of my role is reporting to senior management. Historically reporting to management was done by request. However, using Google Analytics I created dashboards for Horseland and Horse Shed Direct that went out to a mailing list daily. Including reports to the senior managers I have set up various dashboards in GA that report daily on sales and SEM keyword performance. Omniture is another great application that I have used to automate analytical reports. Along with the standard reporting I created dashboards to better understand the customer journey particularly leakage points (customer dropouts). Using this tool, in particular heat maps I was able to revamp existing pages and boost conversion. Analytical tools I am

Running reports from Oracle Responsys If you are reading this you probably know what Oracle Responsys is. If you are researching this email platform you also know how important reporting after a campaign is. Here's how you export information from Responsys after an eDM campaign. When: 7 days after campaign launch Note: It is important you don’t get bogged down running and explaining reports as this is a once off task we are meant to do. In Responsys click Reports drop down arrow on the application main menu Enter fields Report: Performance Report Format: Excel Response Period: All Days Campaign Name: Use the drop down to select appropriate search option and search for the campaign by entering text in the