Blog
Analytics & Reporting
Mar 18, 2018
As an Ecommerce manager an important part of my role is reporting to senior management. Historically reporting to management was done by request. However, using Google Analytics I created dashboards for Horseland and Horse Shed Direct that went out to a mailing list daily. Including reports to the senior managers I have set up various dashboards in GA that report daily on sales and SEM keyword performance.
Omniture is another great application that I have used to automate analytical reports. Along with the standard reporting I created dashboards to better understand the customer journey particularly leakage points (customer dropouts). Using this tool, in particular heat maps I was able to revamp existing pages and boost conversion.
Analytical tools I am familiar with
- Google Analytics
- IBM Coremetrics
- Omniture
- Optimizly
